Why do we remember some business names and forget others? If you have a large enough marketing budget then you can purchase advertising to pound a company name into the heads of your customers, repeating the name over-and-over.
But there is a better way. Save your money and create a name for your company that customers will want to remember.
Here’s how you can create a memorable company name:
Avoid Boring -The key to a memorable name is to create a name that’s interesting and connects with your customer on an emotional level. While you can select a name that describes what your company does, consider a name that evokes an emotion. Emotional reactions are hard to forget. You can select the right type of business names from websites like brandroot.
Short & Powerful – Names that are short in length – usually fewer than 12 characters – are just easier to remember. (Quick test – can you think of a company name over 12 letters?) Stay away from funky and “clever” spellings. The most memorable names are easy to spell and easy to pronounce. Don’t over complicate things – keep it simple.
Think Outside-the-Box – Don’t limit yourself to the naming traditions in your market or industry. If you select a name in line with all your competitors you’re not standing out, you’re telling them that you’re just one in the crowd.
Communicate One Idea Clearly – A great name shouldn’t get muddled in trying to communicate too many ideas. Identify your firm’s area of core competitive advantage and work to develop a name that communicates this advantage in a powerful way. You must search the internet to find reliable business names.